4 link building tips

Link building is one of the cornerstones of effective SEO. Google and other search engines give a lot of weight to links from authoritative sites, recognizing them as votes. The more links you get from authoritative sites, the higher your ranking will be.

Link building is usually a difficult task and you need to do it right for ideal results. To help you, here are some tips to keep in mind to build the right links:

Be fun and consistent

People don’t like boring content; therefore, you should create content that has a sense of humor. When you decide to use humor, you must be consistent in your efforts. For example, you shouldn’t create a humorous article today and then create a boring corporate article tomorrow. By being consistent, you will build a brand that will be of great benefit to your company.

Studies have shown that many people do not like to read; therefore, you should include as many visual aspects as possible. Some of the best images to choose from are: videos, charts, and infographics.

Take advantage of mentions of renowned brands

Have you been mentioned by big-name brands, but they haven’t linked to you? You need to contact the brands and ask them for attribution. If you’re not familiar with the brands that have mentioned it, there are plenty of online tools you can use to help you with that. You can also do a random Google search and it will identify a number of mentions.

Take a look at your competitors

You will definitely have competitors who are better than you. You need to survey them and find out the sites they get their links from. As a general rule of thumb, you should follow their link building strategies as they are definitely doing the right thing.

guest blogging

Guest blogging is when you submit a blog post to another site, other than your own. This is a great way to build links, but you need to do it wisely. To increase your ranking, you need to make sure that the site you are submitting the blog post to is reputable. You also need to make sure that the site is within your niche.


Link building is very effective at increasing search result rankings when done correctly. To prevent your site from being penalized, you need to avoid bad link building strategies like spam.

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