5 conversion optimization tips for your website

No matter which expert you’ve hired or how much money you’ve spent, there’s no other barometer that means more to a successful search engine marketing strategy than how many conversions and ROI are coming from your search campaign.

Regardless of the service offered: organic SEO or paid search (or a combination of both), search engine marketers are tasked with not only driving qualified traffic to your website, but also offering search engine optimization consultations. website conversion to help increase the likelihood of a sale or other type of conversion for your clients’ websites.

Realizing the conversion potential of your website depends on many factors, such as the attractiveness of the website, the content of the site, and the ease of navigation for the users who visit the site. Below, I’ve identified five conversion optimization tips that help convert simple website visitors into conversions.

Evaluate your competition

First, identify who your strongest competition is in the market. Then go on a little reconnaissance mission and find out all you can about that competitor(s). What strategies are they using to generate more traffic and convert more sales to their site(s)? Are you offering special offers or promotions? Do you have product/service information that is easier to find? Do they have customer testimonials that support their products/services?

Take what you’ve learned from your recognition mission and create your own personalized plan to convert more visitors to your website.

Think like your customers

If I were a customer on your website, would I know how to get around and find what they’re looking for? To properly optimize your website for conversions, you need to think like your customers. What information do they look for when determining which product to buy? Does your website load quickly (don’t want to discourage them with a slow website?) Is there easy access to contact information? Are there any special offers available on the website that they can take advantage of (remember, people love a good deal)?

Produce valuable web content

Conversions are highly dependent on the quality of your website content, just like a successful SEO campaign. Your website content should communicate your brand and service/product options effectively, clearly and concisely. Your web content should be conversion-focused by explaining the range of benefits your product/service offers, and should include a strong call-to-action that encourages your visitors to convert.

Google has made it even easier for website owners to improve their conversion optimization pitch by introducing content experiments as part of its Google Analytics program. In content experiments, website owners can split the test of different landing page variations with separate content in an effort to analyze and determine which web page is most effective in driving conversions.

Offer special promotions

Discounts, for one get one, free shipping, coupon codes, and free eBooks are all effective methods that help entice website users to convert. Offering these types of promotions gives your visitors the psychological advantage of getting a deal on their purchase and increases the likelihood that they will actually make that purchase.

It’s important to note that most offers have short-term benefits for conversions and need to be constantly improved to help retain established customers.

be trustworthy

the final website conversion rate optimization The strategy that I will discuss is simply to be trustworthy for visitors. Be transparent with your site visitors. Have contact information clearly marked so it’s easy for customers to find. Offer links to your social media pages so users can learn about your business from actual customers.

If your website collects data, have a clear Privacy Policy that sets out what your information will be used for. Have Shipping and Returns Policies. If your website requires it, install an SSL certificate to let website visitors know that your website’s connection is encrypted and secure.

Each of these simple strategies can greatly improve the conversion rate on your website so you get the most out of your search engine marketing bucks.