5 predictions for SEO in 2017

Search Engine Optimization is a constantly evolving field, there are new trends and predictions every year. If you’re looking to get your business to rank higher on Google and Bing search engine results pages, staying on top of trends set to impact SEO should be your company’s primary focus.

Here are my top five picks for SEO trends in 2017:

Accelerated Mobile Pages

The rise of accelerated mobile pages is set for 2017. AMP is basically an open source protocol that allows webmasters to build pages that have the ability to load instantly on mobile devices. The idea, that small structural fixes can make the site load four to five times faster, using eight times less data. Google has already started favoring those websites that have switched to AMP, giving them more visibility in a carousel with a small symbol showing their AMP status.

Related keywords

Gone are those days when you repeated a keyword throughout the entire post or page. To properly optimize your post, you need to add the main keyword phrase in the first paragraph of the content, in the title, in the last paragraph, in a header or subheader, in the image filename header, text title and Alternative text. However, you should add related keywords throughout the article.

video content

This trend has been on the rise for over years, with video content said to take the SEO industry by storm in 2017 and beyond. Video marketing is predicted to become one of the most effective methods of content marketing on social media platforms. Technologies such as Instagram, Periscope, Snapchat and others will also be used to make short videos and interactive images for the branding of companies.

mobile first indexing

Google announces the first mobile indexing on November 4, 2016, however, they did not specify when this change will occur. At present, desktop-first indexing is still a sketchy influence, though 2017 will almost certainly be the year the change happens. This consequently still gives many people the opportunity to create a mobile version with any structure possible, making pages and content render in both desktop and mobile versions and rethinking the entire conversion optimization and user experience. user services that are offered on mobile and desktop devices.

dense content

With the time that SEO has evolved dramatically, 2017 will see the trend of “Dense Content”, users are tired of reading long and boring content, and topics that are covered in a comprehensive way lose the reader’s attention very quickly. The reader needs accurate and meaningful information in the minor content. When we say dense content it does not mean extensive content, here dense refers to content that has material that is useful to the reader and is easy to understand.