Does live video streaming work?
Have you discovered that many people have started posting live on social media today? With a plethora of live streaming social media apps that start with live video and make it possible for their users to go live and generate videos for their followers very easily, it’s no wonder that many small businesses get involved and use this technique to your advantage.
You might feel a bit unsure about the first time you use social media live video, but it’s certainly worth the investment of some time and effort.
Help remind your followers about you
When you post on social media, it’s a super fast way to get in touch with your audience and let them know that you are active and online. Your followers will receive an alert to tell them that you have gone live, and you will be able to see how many of them are engaged with you and are watching the video live. For that reason, you allow people who would not normally visit your page to view your video live.
Live videos are more interesting than other content
You will get a lot more interest by posting a live video. Statistics show that people are likely to spend 3-4 times more time watching live video than pre-recorded video.
While you can post a video that you have previously recorded, a social media livestream is definitely worth a try because they are more engaging and interesting than pre-recorded videos. Your audience will enjoy seeing something in the real moment it is happening. It allows them to understand their true self or the real business that you are operating from behind your website, blog, and social media.
It is simple and accessible
It’s incredibly easy to start a live video on Facebook, Twitter, or Instagram. If you have a smartphone that is less than a few years old, you are most likely well prepared. Today’s smartphone cameras deliver video quality that could only be found in high-priced standalone video cameras just a few years ago.
If things don’t go well, you can simply remove it and start over. Once you delete the video, no one will be able to continue watching it and they will not be able to find the previous content that you have filmed.
Participate in real time
Live videos are a great way to make it possible for your audience to understand more about you, have faith in you faster, and stay more interested. People who watch the video can comment in real time and share their ideas and points of view.