Social Media: Myth or Should You Have It?

Unless you have been hibernating for the past 12 to 18 months, you have surely heard of the revolution that is sweeping our personal and work lives. Social media gives individuals and businesses the power to send small bits of information for consumption, by multiple users simultaneously, once again expanding our ever-expanding circles of media consumption and giving you more opportunities than ever to communicate. with clients and potential clients alike. .

For people, social media offers clear benefits and advantages: a way to stay in touch with those abroad, a way to find long-lost friends and relatives, a way to consume media and find information like never before. .

For many businesses, the benefits of social media are not as clear cut and many business owners find themselves pursuing them with little to no research, experience or appreciation of what is involved or if social media marketing is indeed for them .

Social media can be a very powerful means of increasing brand awareness and direct selling if used correctly and if you are considering it for your business, here are some basic tips on how to get started: –

– THINK about whether it is relevant. It doesn’t suit all types of businesses – a pop / rock band will benefit much more from social media campaigns than the local garage, for example.

– Start with your eyes wide open: research the most suitable social media platforms for your business and focus on them.

– DO NOT try too hard, despite all the wonderful tools available to social media marketers today, http://www.tweetdeck.com, posting can take a long time if you can. Better to post good information on two or three high profile sites than bad information on 100 “invisible” sites.

– DO NOT talk exclusively about one topic: mix your posts with information about the industry, your business, and make sure to convey the good information you find.

– KEEP short and concise and don’t overdo the “sales” oriented messages

– BE consistent – post regularly with different pieces of information and messages – keep it interesting to the reader · USE your website’s newsfeed (if you have one) to post on social media and vice versa.

If you are serious about social media marketing or are currently running a no ROI campaign and not sure where to start, please contact Karen or her team at Elan CM Ltd for more information.

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