Viewing Videos on Mobile Devices Easier

There are two types of video content: traditional and vertical.

You can watch the first as you would on a television, while the second on your mobile through IGTV, an independent application on the Instagram platform that allows users to view and upload one-hour videos.

Instagram’s response to YouTube was designed with mobile in mind, as virtually everyone relies on their mobile phones for everything from shopping and paying bills to following friends and celebrities on social media, so all the videos that are reproduced in it are vertical. Format.

After all, who doesn’t naturally hold their phone upright? They all do it unless of course they’re on a platform where the videos are designed to look like typical TV shows.

Although Kevin Systrom, co-founder and CEO of the popular photo-sharing platform, did not directly attack YouTube during the IGTV launch, he commented:

“The tools we use to watch videos are old and out of date. Think about it. Today we still see videos formatted for a television on a vertical screen, which means we have to uncomfortably turn our phone or watch a small version. And That doesn’t make a lot of sense, does it? “

Who would have thought 10 years ago that we would treat our cell phones like televisions, if not more?

Built on three principles namely mobile first, simple and quality, the new video platform addresses how people consume video content these days.

“Everything is done for the natural way you hold your phone. Videos are played in full screen and there is no wasted space and they are not restricted to the same one minute limit that you are used to on Instagram,” said Ashley Yuki, the manager. of the company’s product.

Target 1 billion users

It seems that Instagram has the best interests of ecommerce companies at heart with its latest companies.

First, they introduced ‘shoppable posts’, which allow online marketers to tag their products and direct users to their online store, and now IGTV, which can potentially turn followers into paying customers and increase their sales.

At least the company is aware that theirs is a platform leveraged by companies with varied interests and markets.

Traditional media can still be effective in growing your customer base, but only up to a point.

The strong influence of the videos cannot be denied; Teens watch 40% less television now than five years ago because they are glued to online videos, according to Systrom.

Although YouTube is a more established platform for video content, Instagram said its new offering focuses not just on what and how people watch online these days, but basically how they manipulate their mobile devices.

According to the Facebook-owned company, Internet users are less reliant on desktop computers as they can keep up with their favorite social media influencers even while on the go.

Systrom said that the public has been watching 60% more videos in the last year, so video marketing is certainly a route worth taking to expand your reach in the market.

With Instagram reaching 1 billion monthly users, you should definitely consider it a vital aspect of your business strategy.

Do you think IGTV is worth a try or would you rather stick with YouTube?

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