What is SEO and how does it work?

It’s amazing how many business owners have websites built, but don’t take the effort to learn how websites work and how competitive the search engine environment is. If you create a website, you need to optimize it for search engines.

What is SEO?

SEO is short for search engine optimization.

It is optimizing your website with relevant keywords so that your website can be found on those particular search terms or keywords. In other words, when someone types a phrase into the search engine, your website should appear in the list of search results.

Take a moment to think about your website. What do people type into a search engine to find your products or services?

Now think about whether you have that particular phrase or word on your website. If that keyword isn’t on your website, it just won’t show up in the search results.

The first step would be to determine what keywords people are searching for to find your type of business. Then you need to add it to your website, about 3-4 times. It should also appear in the meta description and meta tags.

In addition, you must write the content of each page so that it adheres to all the rules of search engine optimization. These include the keyword in the title and the first paragraph. You must do this for each web page. There are certain online tools that you can use that will help you determine if your website is optimized. Alternatively, you can have an SEO expert do this for you.

As part of SEO, you should also build links to your website on a regular basis. It’s also a smart way to advertise your business indirectly. There are many ways to do this, including listing on business directories or article sites. Avoid automated computerized link building where you can buy links in bulk. If the search engines notice that you are using computerized means to do SEO, they may shut down your website.

Search engine optimization is often overlooked because design is thought of first, but the body of the content is more important. If you don’t have the relevant keywords on your website, they won’t find you.

Take the time to analyze your website from an SEO point of view so that you get all the benefits of having a website.