5 New Website Design Trends That Can Help Your Business

(1) Mobile first

As mobile usage has surpassed desktop usage, developers and designers have started working on many sites with a mobile-first perspective. Since in many cases mobile generates the majority of revenue, it is very important to ensure that the mobile version of a site has a good user experience (UX). Search engines like Google, Bing and Yahoo! Browse sites ranked by quality and speed of mobile sites. Mobile sites that encourage interaction through gestures will increase the amount of time users spend exploring a website.

(2) More oblique/organic shapes

Rounded corners have become more popular recently as apps use more rounded corners in design elements like form input and profile avatars. Website backgrounds are also shifting from just 90° angles and more to interesting perspectives to gain interest. A wider range of more vibrant colors has also become fashionable. Making sure your website is in line with current design trends builds trust and increases sales for your business.

(3) More interactions and animations

Similar to what was mentioned above about mobile devices, there has been a growing popularity of desktop versions of websites to use more animations and interactions. Due to the advancement of web technologies like jQuery, websites can be much more than just a medium for the printed word. Sliding information, subtle animations, and user interactivity are enhancing the capability of websites without the ugliness of similarly designed websites in the 1990s. Increased interactivity from techniques like page transitions help direct traffic to revenue generating activity and can increase the revenue per visitor (RPV) of your website.

(4) HTML5 tag

The HTML 5 tag

(5) Video Backgrounds

Video backgrounds are rising in popularity as they have been shown to increase engagement, time on page, and conversions. Many platforms like Facebook and Instagram are prioritizing video content and that is due to the positive effects on the metrics mentioned above. Video backgrounds can quickly communicate what your business is about. Video backgrounds can also help tremendously with branding and increase the number of returning visitors to your website. Video in general and video backgrounds in particular have been shown to increase the time visitors stay on your site and increase your website’s average order value.

These 5 website design trends that can help your business should be considered for your website.