All about 1 India Family Mart, a value chain retail company

1 India Family Mart starts its operations in 2013 from the first store in Ghazipur, Uttar Pradesh.

Mr. JP Shukla and Mr. Ravinder Singh founded this business with a mission to provide affordable and fashionable clothing in Tire 2 and Tire 3 cities of India. Day by day, the distance between Urban and Rural decreases. As a result, rural areas need good infrastructure and standard markets to compete effectively with urbanization. And this is the solid reason for anyone to build their business in Tire-2 and Tire-3 Cities.

Currently, 1 India Family Mart (July 16, 2018) has 59 retail stores in 7 states viz: Uttar Pradesh, Bihar, Jharkhand, Chhattisgarh, Uttarakhand, Madhya Pradesh and Assam.

1-India Family Mart is probably the only value retail chain that uses big data to analyze clothing buying and trends, being an idea driven company and customer centric at the core of its operations, to be the first to the market in proposing innovative lifestyle products and general merchandise at the most affordable prices.

From a handful of employees in 2013 to nearly 1,600 employees today, the company has one of the lowest attrition rates in the retail industry. 1-India Family Mart is committed to incorporating global best practices throughout the organization.

Mission vision:

1-IndiaFamilyMart’s mission is to provide fashionable, stylish and affordable lifestyle clothing and accessories to our esteemed customers. We promise to provide our customers with choices and options to solve their fashion problems at affordable prices.

Their vision is of an organization that is committed to providing products at a level of excellence that exceeds all retail standards, at the best price. We will accomplish this by creating an environment that encourages and rewards our employees for reaching their full potential and that emphasizes both competition and equality.

Income: Investment: Expansion Plan

The company is targeting a net income of Rs 750 crore in 2019. Carpediem Capital recently invested $6.5 million to boost the company’s expansion plan to open another 100 stores in the next two financial years. Company proposed to invest ₹200 Cr towards its expansion plan.

The company mainly deals in apparel, lifestyle, housewares, and home furnishings.

Big data analytics:

As a retail company that has physical stores, it is very difficult to effectively collect and analyze your customer data to predict their buying behavior and, accordingly, organize your digital campaigns. 1 India Family Mart, already initiates Big Data Analytics division to effectively capture and use customer data to do next-level customer-centric marketing in Retail.