Does your LinkedIn ad catch the attention of others?

What makes one ad generate better sales than another? We have all seen advertisements that catch our attention and we are eager to know more.

We’ve also seen ads that leave us speechless, wondering what the hell the advertiser was trying to accomplish.

Are you trying to visibly sell something?

Go back and read the last paragraph again. What is the difference between an ad that makes us want to learn more and an ad that leaves us confused?

It is easy. Ads that grab our attention aren’t trying to visibly sell us anything. Nothing displeases us more than someone offering us a hard sell like a used car salesman.

We like ads that grab our attention and teach us something or entertain us. Those ads turn off our noise filter, so the advertiser can build a trust relationship with us.

make a connection

When creating online ads for LinkedIn, you don’t want to sell. You want to make a connection with the reader and build a long-term relationship.

If you’re selling business-to-consumer (B2C) products like the ones you see on sites like Amazon or Target, it’s okay to sell in your advertising because it can entice people to make impulse purchases.

The price point for B2C products is much lower and the buying cycle can be seconds or minutes.

LinkedIn isn’t a great place to advertise B2C products, so you won’t see ads for consumer products.

Business-to-business (B2B) products and services have a much higher price and a longer buying cycle, sometimes up to a year, so you need to build a long-term relationship with the buyer.

On LinkedIn, you can post ads for many reasons, including:

• Lead generation so your sales reps can follow up on leads
• Invite people to follow your company or join your group on LinkedIn
• Recruitment of new employees for your company
• B2B product or service promotions
• Promotion of customer case studies or success stories
• LinkedIn polls promotions to gather business intelligence
• Brand promotions to get people familiar with your company

Advertising on LinkedIn can be a very powerful tool if used correctly. As with any ad campaign, whether it’s on LinkedIn or not, you need to create a plan and goal for your ad campaign. A well-executed advertising campaign will pay huge dividends for your business.

Create laser-focused campaigns

If you’re creating an ad campaign to generate leads, focus on generating leads.

If you are running a branding campaign to advertise your company name, focus on the branding campaign.

Don’t try to kill two birds with one stone by combining a lead generation campaign with a branding campaign. You will send a mixed message that will produce horrible results.

The intent of your ad

When you see an ad online, you should be able to tell if the campaign is designed to promote a brand, advertise a product, generate leads, collect information, recruit new employees, or build relationships.

If the intent of the ad isn’t obvious to you, the ad is likely a flop because it’s not conveying a clear message.

Remember, people decide in a split second if an ad is relevant and move on if it isn’t.

plan carefully

Everyone sees thousands of ads every day, so it’s hard to cut through the clutter and grab someone’s attention.

You need to interrupt a viewer’s thought pattern without being annoying.

If it catches their attention and sparks their interest, they’ll click your ad to learn more.

If you don’t get their attention within a second or two, they’ll move on and may unconsciously block them in the future.

This is why you need to carefully plan your ad campaigns to get the most out of your ad spend.

A well planned campaign

LinkedIn Advertising has some of the most advanced targeting capabilities of any online advertising platform.

You can show specific ads for specific jobs, companies, or LinkedIn groups.

A well-planned LinkedIn ad campaign includes tracking your results, so you know which ads and target demographics work best for your products and services.

If you’re a web content management software company, you can create ad campaigns targeting web developers, IT managers, marketing executives, project managers, and CEOs.

You can show technical announcements to developers and IT administrators; focused marketing campaigns for marketing executives; project management-related announcements for project managers; and finance-related announcements for the CFO and CEO.

Targeting capabilities

Many advertisers don’t take advantage of targeting capabilities and show all ads for all jobs.

Web developers will see ads designed for the CEO and the CEO may see technical ads, which will result in a lower conversion rate.

Creating relevant ads and showing those ads to the right target audience will significantly improve your conversion rate.

while reducing your advertising costs.

conclusion

The key to writing successful online ads is putting yourself in the shoes of the person who is reading your ad. Imagine how they feel. Feel your pain points.

Understand why they are frustrated. Once you get into their heads, you can write ads that will instantly grab their attention and make them feel comfortable with you and your products.