Finding long-tail keywords for high search engine rankings

Long-tail keyword research is an essential component of a beginner’s online training course because more money is made from niches than from mass products. Well-researched keywords determine your success and earnings, and are responsible for high search engine rankings. The question here is how to find niche long-tail keywords that will make money in the long run. Make sure your chosen online training course for beginners teaches you this very important aspect.

Long-Tail vs. Short-Tail Keywords

Ever since Google became so popular in 2003, keywords became part of Google’s success as they made the internet easier to use. Short-tail keywords are very loose and general. People searching for short-tail keywords on Google aren’t really in the mood to buy. The art is finding keywords that make you money in a niche, called long-tail keywords because people are looking for them specifically, looking for a solution to a specific problem. This seemingly simple task involves a lot of work and requires attention and diligence because it is part of the basics you need to master in an online training course for beginners.

The importance of keywords that have a long tail

Long-tail keywords are gold. They are specific phrases, and the more specific you are in your search, the better. When thinking about keywords, put yourself in the shoes of potential buyers and think about the keywords they would search for when searching for ‘aquarium’. For the term ‘aquarium’ you will find more than 10 million sites dealing with this topic and half a million searches. If you choose ‘aquarium’ as your designated keyword, then your website, blog or article would be completely lost in the big shark pool. You would be competing against many other sites.

Benefits of long tail keywords

• higher conversions
• easier classification
• more visitors
• more sales, more cash

Keywords and Latent Semantic Indexing (LSI)

In order to rank high in search engines, keywords must be chosen according to certain criteria. Google works in your best interest when you group words that have the same semantic root (LSI), this means that you have to put the ‘topic words’ together. Under ‘aquarium’ you will find ‘saltwater aquarium’ and under ‘saltwater aquarium coral’, ‘saltwater aquarium cleaning’, ‘saltwater aquarium tanks’, ‘saltwater aquarium designs’ , etc. These are long tail keywords that you should include on your site as Google will love you for it and will pay you with high search engine rankings.

Keyword Effectiveness Index (KEI)

When choosing the main keyword for your site, you should compare and analyze the relationship between the competition and the search volume. The more competitors and fewer people search for your keywords, the harder your site will be to find. A favorable KEI would be fewer competitors (>10,000) and reasonable search volume.