How a carefully chosen brochure design will create interest in your business

A good quality brochure design can help generate a lot of interest from potential customers and associates in your business. Whether you are a small growing organization or a large multinational, a brochure is always a good way to represent your company.

A carefully chosen brochure design, with audiences and their interests in mind, puts your business in the right spotlight.

There are three types of brochures that serve three general purposes:

user information: A brochure can be designed as part of an advertising campaign to promote a particular product or service of a company. Promotional brochures are usually aimed directly at direct consumers. Bold and colorful design, rich use of unique graphic designs, and large typography with fun text content will be more apt for this type of brochure to arouse interest in your product. Consumers would be more interested in your brochure if a brochure design told them about the benefits and value for money they would get if they bought the company’s products. Since promotional brochures are primarily a sales pitch, a tri-fold crafted for them would be more effective in creating interest in your business.

brochure information: A brochure whose main objective is to introduce a new product or service of your company or simply to inform customers or potential associates about your business. Use sober colors; keep the use of unique graphic designs understated and minimal. The content of the brochure should be direct and clear. Text fonts, color, and brochure layout should be simple and functional. Informational brochures are supposed to be to the point, so a short bi-fold brochure is good for these types of brochures, but if there is more information that needs to be delivered, then tri-fold brochures are also acceptable.

brand brochure: The purpose of this type of brochure is to create a brand identity for your company. These types of brochures are primarily created during company startup or when the company’s brand image is undergoing major changes, such as a name change or reassignment of mission and value statements. These types of brochures aim to reinforce the image of the company in the minds of the audiences, so it is important that they talk about the vision, mission, values ​​of the company. The use of unique graphic designs, colors and aesthetics should be based on the basic idea of ​​highlighting the image of your company in the psyche of the audience. For branded brochures, two brochures are generally the acceptable norm.

Above all, enlisting the help of a professional brochure designer can prove beneficial in designing brochures that are apt for your communication needs and better serve your purpose. A few carefully planned steps can help you design brochures that generate interest in your business and give you an edge over others.