How to Design a Business Card That Enhances Branding

Whether you’re doing business online or running a brick-and-mortar business, you need to review your marketing strategy to increase your market reach. While many digital marketing tools have emerged over the years, business cards remain among the most powerful tools you can leverage to increase your investment. They may be small, but these print products pack a big punch.

It offers a personal touch when exchanging contact information and this establishes a stronger foundation for fruitful relationships. They are considered one of the most effective direct marketing tools and also make the best first impression for your brand. A creatively designed business card offers a credible image for your business and is a more professional and convenient way to represent your business. This is a small but very effective solution for networking.

With this in mind, you can begin to conceptualize, design and print high-quality print products that will enhance your brand. This is not easy, but with the following tips, you can easily master a high-performing print marketing tool that easily meets your goals. Have a look:

1. Simple does it: Avoid trying to fit everything into the small space available. Instead, provide the basics that instantly reflect you.
2. Use an eye-catching concept: the color, landscape, fonts, and graphics used should immediately catch the eye. The idea is to have a typeface that is visually appealing and that the recipient will enjoy reading.
3. Use your brand personality – The logo, color theme and message used should reflect what your brand is about. If you are selling organic products, for example, the color green should be used playfully in the available space.
4. Step outside the box: With the advent of digital marketing tools, you need to get more creative if your business cards are going to gain any traction. Using shiny surfaces, for example, and including your social media links are unique ways to pique a potential customer’s interest. From embossing/debossing, cutouts, folded design, and more, there’s no shortage of creative methods to achieve a sophisticated look.
5. High-quality materials: Metal or wood may not have crossed your mind when you thought of this advertising tool, but why not?

You should also avoid using too many colors, make sure the typeface is easy to read, and make sure the essential elements (name, title, company, logo, address, website, and contact information) are included. To stand out with your business card, combine creativity, simple design, high-quality material, and a play on colors and fonts.