How to motivate your client to opt for a good design at the beginning of a product launch

Launching a new business or a new product is always challenging, especially in today’s more competitive landscape. As much as business people want to be profitable, there is no escaping the fact that it can only be achieved by being relevant and unique to your target market forever. Otherwise, why else would they keep buying the product, right?

As a designer, you come in here and play a critical role in the success of that launch. Leading the way and guiding the client to choose to invest in design from the beginning of the process guarantees its resounding success.

And here are some ways to motivate your client to do so during the presentation:

1. Talk about research.

More often, designers fail not because of their design, but because it is not based on reality, reality being graphs and numbers that the client can appreciate. Instead of just aesthetics, be a more proactive designer by doing market research to support your design. It can be as simple as a SWOT analysis of packaging design or a market survey of items that may appear on the market. If the customer’s product is food and its outer packaging resembles detergent, share it; that would be greatly appreciated by the client as they know you took the time to check the market instead of just delivering designs from a computer.

With your design knowledge, the research phase of your presentation can also be a teachable moment for the client. You can explain why your design chooses the colors you choose and its psychological impact on the market you’re trying to penetrate.

2. Explain the joy of failing tests

While it may seem counterintuitive, encouraging testing, even for something as simple as a focus group discussion, can pay off in the long run. Testing the actual product through 3D rendering can also be smart, as real people can access the item and give feedback even before it hits the shelves and into the hands of paying customers.

Tell your customer this: would they rather produce the product and fail or fail now and iterate and then go to production? Would it be shooting, shooting, before aiming a much more expensive activity to carry out?

3. Make the process fun and affordable.

So, okay, your client is 50 percent sold on the idea of ​​great design. But remember that these are entrepreneurs with real goals whose missed goals have a big effect on their work and that of their companies. Make it fun, learning time, but have a solid strategy and timeline. Delaying the launch of the product is one thing, but not being able to launch it due to your delays is another.

Be smart and objective, have a schedule and win a great design case.