How to read your autoresponder statistics

Let’s talk about something that may seem dry and boring, but can actually tell a pretty fascinating story: autoresponder statistics. It might not be something you look at regularly, other than maybe checking how many people signed up for your list this week. Ignoring your statistics can be a huge business mistake. Let’s look at a few different examples of how reading your autoresponder statistics can help you make smart decisions and improve your results. I hope walking through these scenarios inspires you to dig into your own statistics and discover the stories the numbers tell you.

Registration form tracking will tell you what works and what doesn’t

The first statistic you want to look at is the conversion rates of your various signup forms. That will tell you a lot about what works and what doesn’t. If you have two different subscription pages set up. You send traffic from Facebook to one of those pages and use the link for the other in the guest blog you do. By looking at the statistics, you will be able to tell what is more effective. After a little time, you’ll find out if spending more time on Facebook or writing more guest blog posts will help you grow your list faster. That will help you make smarter decisions about where to spend your time and efforts.

Testing and tracking can show you what your readers really want

You can also learn a lot by setting up split tests. Let’s say you’re wondering if your target audience is more interested in topic A or topic B. You could create a small lead magnet for both and set up a split test that shows half of your blog readers a subscription form that offers report A and the other offers report B. Before long you will have a pretty good idea of ​​which lead magnet generates the most subscribers. From there you will know what topic your audience is most interested in.

Click and unsubscribe Tell the stories that matter most

The statistics you might want to pay more attention to is the data provided for individual emails. If you notice a lot of clicks to a particular product or blog post in one of your emails, that’s a pretty strong indicator that this is something your readers are very interested in. If, on the other hand, you see a higher than usual unsubscribe rate after an email, you know the opposite is true. Last but not least, pay attention to open rates. Those are subject lines that convert well for you. See if you can figure out if it was the title style, theme, or something else, and then try repeating it.

Pay attention to the statistics that your autoresponder service provides you with. There is a lot to learn about your subscribers and target audience here and it will make you a better email marketer.