The positioning of success

Many companies today are often driven to compete strictly on price, quality, and features of their products and services. Long-term thriving businesses don’t simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big in today’s cutting edge business world, you have to start by thinking differently and challenging the status quo. Whether you’re a new or established business owner, these ten powerful strategies will position your business for great success.

(1) Embrace the “Givers Gain” philosophy.

In 2003, members of Business Network International (BNI) passed more than 2 million referrals to each other. Founded by CEO Ivan Misner, BNI is a professional and business networking organization that offers members the opportunity to share ideas, contacts, and most importantly, referrals. Misner founded BNI based on the “Givers Gain” philosophy. which is the belief that to do business, it is important to first give business. One of the critical factors for success lies in the ability to develop reciprocal relationships in which two parties naturally engage in business with each other on a consistent basis. “It’s not what you know but who you know” has never been more true than in today’s competitive business world. To learn more about Ivan Misner and his “Giver’s Gain” philosophy, access an interview here:

http://www.cvcommunity.com/utility/showArticle/?objectID=1452

(2) Focus on soft innovations

In today’s competitive market, the old equation of spending more on advertising to increase profits does not work as it used to. In his latest book, Free Prize Inside, author Seth Godin advocates using soft innovations as a way to get noticed in this crowded and noisy world. Soft innovations are small but insightful ideas that can take your product or service from good to extraordinary. They are usually hidden, and they usually solve a problem that is? peripheral to what your product is supposed to be about. At first glance, you think soft innovation doesn’t mean much, but once you have it, it becomes an essential part of your product or service. Examples of soft innovations include Starbuck cards, dinosaur-shaped pasta for kids, and Amazon.com that reduces your advertising spend and offers free shipping on your money saved. For more information, read an interview with Seth Godin on Today ?? s Coach here:

http://www.cvcommunity.com/utility/showArticle/index.cfm?objectID=1524

(3) Re-groove!

How does it work when the heating is on? How do you respond to chaos? When new skills or new behaviors are needed, how do you respond? Knowing what to do and how to do it is one thing, but being able to respond effectively and stay calm under pressure and consistently is a very different ball game.

As leaders in today’s world, it is crucial to learn how to work differently and how to be able to change and bend to meet the expectations that are here one day and disappear the next. The half-life of a great idea or a new product or service has never been shorter, and it’s up to you, as a business owner, to master remodeling strategies, add new perks to old products, and stay on top of your game. in the face of dramatically changing circumstances. You may find that your strength of achievement was necessary to get your business off the ground, but that same strength is now crushing your team’s creativity. It’s time to Re-Groove! It’s time to unlock the incredible potential within you that is required to get the job done under today’s demands.

If you’re dedicated to getting back on track (getting over the old, worn-out grooves of your past conditioning), it’s essential to work with a coach or trainer who can guide you through the new behaviors quickly and in real time. By learning to re-furrow, you can create incredible opportunities for your company and for yourself.

(4) Make your brand a “state of mind”

Are you winning when it comes to style, a smart and accessible mix of products and services, and world-class customer service? If so, Bravo! However, this is only part of the equation of what it takes to be truly successful. To create a brand that is truly memorable, it is crucial that you live an inspired life and make your brand a “state of mind.” For your customers. This state of mind could be a feeling of confidence and security, a sense of well-being, or a state of knowing that you are buying from a company that has your best interests at heart. This state of mind cannot be developed behind the limits of the walls of your business. It grows and develops when you are in the midst of your potential buyers in restaurants, traveling, watching competition, playing sports, playing a hobby, having fun and a lot! If you live fully and in relation to others, you will invigorate yourself every day and give your clients a glimpse of what an inspired life really looks like – because you are living it! Your brand will become much more than your ornaments … it will become the connection that others feel when they think of you as a valued person in their lives.

(5) Master resource mobilization.

The ability to leverage resources, both human and monetary, and to build effective and efficient projects with them is a critical component of success in today’s market. We rush to look at the monetary costs of a project first and quickly cool off, when the reality is that we have valuable resources hidden in our personal and professional lives that may not cost a penny. Social capital is a resource that is one of the most valuable assets available to business owners today. The term social capital emphasizes that very specific benefits are obtained from the trust, reciprocity, information and cooperation associated with social networks. The value of social capital is that people can tap into the wisdom of others to solve common problems, especially when it comes to money, time, and resources.

(6) Stand up to conventional wisdom

In 1971, Rollin King and Herb Kelleher decided to start an airline that was arguably different and a bit quirky. They started with a simple notion: If you get your passengers to their destinations on time, at the lowest rate possible, and make sure they have a great time doing it, people will choose you over a competing airline. This is the story of Southwest Airlines, which chose to go beyond the status quo by offering service and a sense of style that defied conventional wisdom. With its focus on fun, games, and “I love Southwest style,” Southwest has made its mark with its strong focus on stellar customer service and amenities like allowing customers to drive to their exit door without stopping. at the ticket counter, skycap, or self-service kiosk. Most importantly, Southwest has focused on finding important personal qualities in the people it hires – the perfect combination of energy, humor, team spirit, and self-confidence to match its famous offbeat culture. dismissed as a nonconformist, as his strategies seemed foreign to the “powerhouses of the airlines.” These same powers are now staring in amazement at what this “maverick” has built. The originality strategy worked. required for success.

(7) Become a talent farm

When hiring new employees, what are you looking for? Raw talent? Crude communication skills? Intellect? Athletic ability? Commitment? Skills? Flexibility? What about all this and more? If you are a company that wants to operate at the forefront, where change is the greatest and success is the goal, you want to recruit the most talented group of people you can find: those people who are entrepreneurs and who are living bravely in the world. world. By developing a “talent farm” culture, you can instill a mindset of excellence from the top to the bottom of your organization. This culture embraces a deeply ingrained belief that having high caliber people is crucial to your success. With this “talent farm” approach to recruiting, your company will also need to hire great talent every day. Successful companies and organizations have a strong sense of what they are looking for and are always looking for new talent and ways to retain them for life.

(8) Embrace your core values

What do you value most in life? Do you value beauty, leadership, creativity, stability, or family? You can choose to orient your life around your wants and needs or the list of things you think you should have. be doing, but if you accept your core values ​​and build your life around them, you will find inspiration and joy from the experience on a level you never thought possible. Whole Foods Market is one of the fastest growing supermarkets today because its commitment to fresh and nutritious produce is a value that keeps customers coming back for more and employees happy, hard working and engaged. When you focus your business on doing what feels good and what satisfies you, you won’t regret it, because you’ve been true to the very core of your being.

(9) Become a “hot spot” of influence

A red-hot center of influence is an organization or group with which you most want your company to be closely aligned and in a reciprocal relationship. A connection in a strong center of influence can position your company to attract a stream of qualified opportunities. (Example: you are an interior designer and you want to be in the middle of Southern Accent magazine or Better Homes and Gardens.) To attract a “hot spot”? influence, you have to become what you want to attract. Be well educated, highly qualified, experienced, skilled, and innovative in your product development. Fill your network with other business owners who measure up to the great things in the world and who are experts in their respective fields. Attract talented people to your company and take advantage of each and every talent and skill available in your company. As you begin to raise your bar in all areas of your business and improve your network, you will eventually become a “red-hot hub.” that will attract others by the thousands.

(10) Get started!

Start where you are and start today to achieve success in your life. Drop the excuses, the reasons or people to blame, the attitudes and behaviors that take away your power and move on with the task of living the life you know you were born to. Do what you know you want to do and do it with passion. Start creating the tomorrow you want today. As Peter Drucker said, “the best way to predict the future is to create it.”