3 reasons to advertise your business on an internet radio show

Many companies are missing out on the advertising goldmine on Internet radio stations that reach their ideal customers frequently and on an affordable budget. Businesses have changed with the times with their equipment and many other advertising media, but not in the radio sector. For those who did not know that there was an alternative to traditional broadcasting, this article will introduce you to this evident and growing phenomenon of people who enjoy control of the content they consume and experience more connection and community associated with it through Internet radio platforms. .

Reach your ideal listener / consumer

Internet radio is broadcast (more properly called “webcast”) live, just like traditional radio, only you connect to it through a web address that indicates the opening of a media player. The world of Internet radio stations is much larger and often has a grassroots feel that listeners love and feel more of a part of it. Gone are the days of the purely local agenda. Listeners can now choose radio stations based on their own interests. This is a total advantage for business owners because they can advertise with a radio station that is very relevant to their product or service. With traditional barriers broken, Internet radio stations and businesses can partner in many ways that local broadcasts cannot.

Get more attention and time from your listener

In our busy life in the 21st century, consumers want more relaxing ways to enjoy their entertainment. Music streaming stations and radio shows and podcasts have gained popularity among television, movies, and books in recent years because you can enjoy them while doing just about anything. This is proven by the fact that 2 of the top 5 apps in America are YouTube and Pandora.

Traditional radio typically appears on the list during certain peak hours of the day, during the listener’s journey. Internet radio stations can be listened to anywhere, while your ideal listener does anything; walk, clean or lie down with your eyes closed! This means that there are no peak hours when you pay a premium to advertise. Your ads will be broadcast over the internet in a beneficial way to a wider audience of listeners who are already well adapted to your product or service at any time of the day, for any length of time!

Internet radio advertising is one of the most profitable advertising media

Advertising in newspapers, television commercials, and traditional radio has increased dramatically in price over the years, even though its audience continues to decline year after year. Radio, both traditional and webcast, has gone up less in price than any other form of advertising, so you can take advantage of this unpopular but effective medium before someone discovers this best-kept secret.

Remember, with radio advertising, you will always be the only thing they will see or hear (mentally) when your ad runs. You’re always center stage, or on the cover if you want. In other places, your ad must compete with other ads that crave consumer attention, but a listener can only hear one thing at a time. And with this amazing edge, you can enchant your consumer with more creative expression than ever. With audio advertising, you can use music, voice, and sound effects, invoking emotions that other advertising media lack.

Another plus point is that with online radio advertising, your consumer is already online. If your ad reaches its peak of interest, it won’t take much effort for them to navigate your website or respond to any calls to action you make.