Affiliate Marketing, Digital Marketing, Digital Advertising, Online Promotion

affiliate marketing
The term affiliate marketing refers to the concept whereby a merchant/distributor who is the advertiser designates one or more advertisers who generate traffic or drives to the merchant’s website, in order to generate increased sales. These advertisers, commonly referred to as affiliates, are paid based on performance measurement or leads or direct sales generated by them, depending on agreed terms.
The affiliate marketer promotes the client merchant’s products/services through various websites, blogs, posts, articles, etc. drive traffic to the merchant’s website, who then pays a commission or remuneration to said merchant. There could be thousands of affiliate marketers for a website whose motive is to generate website visitors that are potential to originate sales for the website.
Such a marketer makes use of analytical tools to track the types of links and posts that generate actual sales.
How affiliate marketing works
A merchant who wants to reach a larger base of internet users and buyers can hire an affiliate, who could be the owner of multiple websites or email marketing lists with a wide network. It then communicates and promotes the products offered on the e-commerce platform to its network. Run text and/or link banner ads on your multiple websites or via email to your clientele. Advertising can be in the form of articles, videos, images, etc., which are used to draw the attention of the audience to a service or product.
A visitor who clicks on one of these links or ads on the affiliate site will be redirected to the e-commerce site. If you end up buying the product or service, the e-commerce merchant credits your account with the agreed-upon commission, which could be 5% to 10% of the selling price of the product.
Marketers become affiliates in a number of ways including:
1) By registering on retail or e-commerce sites. Shopify, for example, has a program that allows sellers to earn commission on new buyers.
Survey existing customers to learn about their favorite products or services, and then contact those businesses to inquire about those programs. For example, a small business marketing consultant might become an affiliate of an email list distribution service. The marketer receives a unique URL. They share that unique URL in social media ads, posts. When the potential buyer clicks on these URLs, the merchant pays you.
2) Search online for products that are relevant to the seller’s site and that appeal to the target audience. Most companies that offer such programs indicate this with a related link or “Partners” link at the bottom of their site’s home page.
3) Search for potential affiliate products on program managers including Commission Junction, ClickBank and ShareASale.