Are You Making These Website Traffic Building Mistakes?

Increasing traffic to your website is a key goal for a successful online business. But do you really want more traffic?

Or do you prefer to have traffic solely from your target audience?

There are three common mistakes you can make when investing in creating website traffic.

Error n. # 1: get traffic from the wrong leads

Imagine you own a store on Fifth Avenue one block from the Rockefeller Center Christmas tree during the holiday season. Hundreds of thousands of people pass through its windows and doors. Would you like all these people to come into your store?

If you said yes to “all” of these people, think again.

Why Attracting The Wrong People From Website Traffic Can Hurt Your Business

That’s because many of these people are not your target audience. And therefore you would spend resources on leads with little chance of converting them to customers.

On the other hand, if you only attract your target audience to your store, your potential return on investment is much higher. Not just for the first sale, but for all future repeat purchase sales.

The same goes for your website. Except the costs of attracting the wrong contacts to your website are much higher.

You see, when you attract the wrong website traffic, it can slow down your site. That can affect how long people stay on your website, especially those who are your target market.

Kissmetrics reported that nearly half of web users leave a site within 3 seconds if it doesn’t fully load. And about 4 out of 5 buyers will not return to the site to buy again. Additionally, more than 4 out of 10 shoppers experiencing this slow speed would tell a friend.

The bottom line is that a slower speed due to increased traffic from the wrong visitors can cause many of your target audience to leave your website and never come back and tell your social network.

Other problems can arise after the wrong people subscribe to your email. These problems can include higher opt-out options, lower email open rates, higher shopping cart abandonment rates, and higher costs to maintain a larger database.

Error n. # 2: send website traffic to your home page

A very common mistake is to send traffic to the home page of your website rather than a landing page.

You can learn more about this error here.

When this occurs, the visitor is likely to be distracted by looking at the content on the page, rather than engaging. As a result, the visitor judges your business based on what the site shows and declares and cannot opt ​​out before leaving.

Error n. # 3: not having persuasive content on your subscription form and / or landing page

Persuasive copy is the most important element of your website. Persuasive copy can get your prospect to take action, such as opt-in or buy. However, very few websites contain persuasive copy.

If you don’t have a persuasive copy on your landing page or signup form, why should a visitor opt?

But if you can’t get your visitor to sign up, you have no way of recouping the cost of getting them there. And you can’t turn this into sales.

How to fix these 3 mistakes in creating website traffic

The good news is that there are easy ways to correct these website traffic creation mistakes.

The first way is to attract website traffic that is focused on your target audience. The more you know about your audience, the better the results. This includes demographic, psychographic, and shopping behavior data. The key here is to exclude those who DO NOT fit your goal.

Direct mailing lists, advertising, joint registration, and affiliate marketing can allow you to focus on engaging your target audience. SEO and pay-per-click can do that too, but these strategies have a much higher risk of attracting too many people who don’t fit your target audience.

A second way is to create a landing page that promotes a lead magnet, such as a FREE quiz or report, in addition to a sign-up page. Your only goal here is to maximize subscriptions. That way, you can develop a relationship with your visitor after they leave your website.

The third way involves persuasive copying. This is what can allow you to turn your visitor into a potential customer and optional customer. But the copy should focus on the emotional needs and wants of your target audience. The more you know about your target audience, the better your potential results will be. Persuasive copying can help you increase response rates, so you can earn more money.