5 Google AdWords Features You Should Be Using in 2018

There’s a lot to know about managing Google AdWords. Google’s privacy policy is still not that high as they are updating and releasing their new features for the AdWords platform. The new Google AdWords interface may take some time to understand, but once you have it, it’s a piece of cake. In 2018, Google found itself in a wrestling match over product advertising with Amazon. This year, Google AdWords management introduces some exciting new features for the marketing business. You must have the following five features whether you are running a business for the trading company or some digital store. Let’s see what are the main features introduced by the management of Google AdWords.
For the year 2019, the old version of the AdWords admin interface will be phased out and you will get the new interface that will help you operate better.
Here is AdWords management’s list of five must-use features in 2018.

The new AdWords interface
It will surely take users a while to get used to the new Google AdWords management interface. Once they understand the interface, they will surely love it. In the new interface, you will enter the world where you can bid on different call extensions, target revenue, check out some new landing pages, and also promote discounts. The new Google AdWords management interface is making all this possible for its users.
In the new Google AdWords Management System UI, you’ll get a new user interface as well as some awesome controls. The most favorite UI update is the call detail reports. In the previous version, you could only see the levels, but in the new interface, you will be able to know how long your keywords are producing for. In the new Google AdWords interface, you’ll get a cool dashboard where you can see all the trends.

Extension of promotions
In 2018, more than 180 billion dollars were spent on digital marketing. What does this have to do with promo extensions? In the new update of Google AdWords, the main update is the promotion of extensions, because with the help of this you can push your product to more doors. It is well documented in Google Policy that the increase in extensions depends on the click rate. Advertisers are always trying to attract more customers. Google is trying to do everything for you to spend on AdWords, not Amazon.

message extensions
If you designed your landing page as a masterpiece, chances are high that users will contact you before reading your page. You should use the new Google AdWords extension “Message Extension” so that they can easily contact you. Message extensions actually participate in the interaction of users with your landing page. Post extensions are the important part of your landing page. PPC management also works here, as in a standard text ad, users may click on your page, but the engagement is not always 100%. PPC management is the other side that helps you in some other effective way. If you’re going to use the message extension, you’ll know what your users really want from you.

Just call ads
PPC management works in the form of call-only ads. The thing to keep in mind is that call-only ads will only run on mobile-enabled devices. This allows optimization of phone call clicks. Google AdWords unlocks more than enough data to run a campaign using call-only ads. With the help of calling ads only, you can see the following things like

How many users click on your page without the call? How many calls were made and what is the duration of each call? What keywords are produced when the ad is clicked?

Shopping campaigns
Shopping ads are provided by AdWords as this is the best way to market shopping campaigns. A simple search can produce a large number of results against your product. This is the difference shopping ads can make. According to the latest report, 87% of clicks come from shopping ads and 60% of shopping ads are non-branded keywords.

concluding remarks
AdWords just got a lot better in 2018, and we hope these tools help you out and give you a new focus. If you are still having difficulties, make an appointment with our experts and professionals to speed up your account.