Caroline Wozniacki – Showing Off Stella’s Sleek New Adidas Designs

It’s hard work, trying to predict what the public will want next in the world of tennis fashion, and which up-and-coming potential tennis star will best ignite their desires.

Major sportswear manufacturers know the importance of making the right apparel design decisions and selecting the right players to showcase their apparel, but the complexity of the issue can affect even the top two: Adidas and Nike.

They constantly scour the latest tennis talent, offering lucrative deals to the most promising, most visually appealing and most media-friendly players. If they can secure the services of a player who can check all three of these boxes, then they are in for an almost certain money spin.

These talented players have recently dropped in the WTA rankings

Unfortunately, while the last two criteria tend to remain fairly constant, the further reaches of the WTA rankings are littered with ‘promising’ players who failed to keep that promise. Recent high-flying “victims” of this trend include Nicole Vaidisova, Anna Chakvetadze, Agnes Szavay, Tatiana Golovin and even recent World No.1 and Roland Garros winner Ana Ivanovic.

Of these players, injuries have undoubtedly been a factor in some, but certain psychological weaknesses have been exposed in others. It seems that the adage that it’s hard to get to the top, but it’s even harder to stay there, may also be working.

Reebok and adidas calculate the cost of the decline of their stars

Perhaps the most dramatic fall of all is that of Nicole Vaidisova. Reebok must have been very confident that his girl would sell dresses and tennis shoes in abundance, since Nicole seemed to have it all: her statuesque beauty, her youth and her great tennis game that took her to the top ten in the world, with all the possibilities of climbing within that elite group. Now, a couple of years later, Nicole has recently retired (at 21), after a series of poor results as her passion for tennis evaporated. Her involvement and subsequent marriage to Czech tennis player Radek Stepanek was another factor in her loss of focus.

Two years ago, Ana Ivanovic was a dream come true for Adidas: stunningly beautiful, with a personality and style to match, and fiercely competitive on the pitch. Within weeks of winning the French Open, the added pressures of her higher profile and expectations seemed to take their toll, with a disappointing performance at Wimbledon and many inexplicable early exits from tournaments thereafter. .

People are still looking for the dress that bears her name, but not as much as would have been the case if she had kept her early 2008 shape. It’s a universal reality that most people like to imitate winners, and an elegant Tennis attire worn by a person prone to first-round exits will not look as appealing as the same outfit worn by a finalist.

Caroline Wozniacki – A new hope for Adidas women’s tennis

At around the same time that Ana was securing a new manager last year, Adidas’ player development team was selecting the next fast-rising talent to receive the “extra push” from the application of their extensive knowledge. Caroline Wozniacki was the obvious choice, as her tennis skills were already projecting her into the top ten, and her easy-going personality and looks were no different from Ana’s.

Caroline’s entire family is sports-oriented: her father and mother respectively played soccer and volleyball at a high level in Denmark, and her brother now plays professional soccer. This certainly gave Caroline a no-nonsense appreciation of the pressures of competing on the world stage. This should allow you to put these pressures in a controlled context and allow you to better focus on her tennis.

His incredible performance at the 2009 US Open seems to confirm that if he does not reach the world number 1 ranking, it will not be due to mental weakness. She has the ability to smile at tense moments during the match, like Jelena Jankovic and Virginie Razzano, which acts as a safety valve to release unwanted emotions that would hurt her game. Equally talented but stressed players like Dinara Safina and Vera Zvonareva would do well to follow her lead.

Lucrative tennis endorsements can be a burden

Perhaps one of the most difficult additional pressures to handle comes from securing a lucrative deal with sponsors. The ‘icing on the cake’ for top players can sometimes destabilize their games, as the focus tends to shift from an unlimited desire to take the ‘scalp’ of higher ranked players to improve their ranking, to trying to hold on to what they want. I have to keep his sponsors happy.

This seems to have happened most clearly to Novak Djokovic in the men’s game, as a profitable deal to change racket sponsors coincided with a loss of form. His relaxed and easy-going demeanor suffered in equal measure.

Only those at the top of the game, like Maria Sharapova, the Williams sisters, Roger Federer and Raphael Nadal, are mentally resolute enough to avoid financial considerations affecting their games.

The exclusive face of this stylish tennis apparel collaboration

Caroline Wozniacki now has these pressures as her Adidas tennis apparel deal has been ‘enhanced’ to be the exclusive face of Adidas by Stella McCartney tennis apparel. She succeeds Maria Kirilenko in this position, as the Russian’s impressive tennis rarely allowed the beautiful clothes to be seen in the later stages of tournaments, although she turned in a strong performance at the 2010 Australian Open. Caroline’s top ten likely clinched the deal, but now for Caroline comes the added burden of maintaining this position in the face of the seemingly inexhaustible supply of upcoming Russian and Eastern European talent.

The Adidas and Stella McCartney partnership is smart for both parties: Stella gains access to a large multinational sports brand, with all the expertise in apparel designed for coolness and comfort during strenuous activity. Adidas takes on the elegant trimmings of a leading designer to add more femininity to your functional clothing. This has allowed them to compete with their arch-rivals, Nike, who have fashion-conscious Maria Sharapova and Serena Williams adding their own creative features to basic Nike designs.

Nothing is certain in the world of tennis; just look at the surprising and unexpected triumph of Kim Clijsters at the US Open, so shortly after her retirement. But it is likely that Adidas and Stella McCartney have found in Caroline Wozniacki the ideal person to promote her clothes and tennis shoes. The worldwide shortage of the pretty Stella dress that she showed at the 2009 US Open immediately after the event seems to confirm this!