Freelance Writing Rates in 2016: 3 Things You Need to Know

Freelance writing fees have always been all over the place. This is due to a variety of factors, for example:

I. Factors that determine the writing rates of the self-employed

The following are three of the most important factors that determine how much you can charge.

Niche: Some niches pay more than others. For example, you are much more likely to earn more as a technology writer than as a fashion writer.

Type of writing: Just like niches, some types of writing pay better than others. For example, did you know that you can earn a few thousand dollars writing sales pages? May. A bargain fee for this type of writing is a couple of thousand dollars. Successful writers who do this type of writing are paid five figures, for example Bob Bly.

If you’re interested in this type of high-paying copywriting, Google phrases like “direct response copywriting” or “direct mail copywriter” to learn more.

Industry Rates: Although freelance writing fees vary widely, with your research you can find an industry standard. As one freelancer put it, “If everyone can afford it, your rates are too low. If no one can, your rates are too high.”

for your information, Writer’s Summary publish an annual Price guide for freelancerswhich helps you “calculate your expenses, hourly rates, and project rates, and learn how to negotiate for more money. It also lists sample rates and has more resources to help you perfect your prices.”

There are more factors that go into determining what you should charge as a freelance writer, but these are three of the most important. Now that you have a better idea of ​​what the price of a writing job entails, there’s some good news for freelancers in 2016.

II. Rates on the rise

This year, all signs point to an increase in freelance writing rates.

One of the main reasons is content marketing. According to the 2016 B2B Content Marketing Benchmarks, Budgets, and Trends According to a report from the Content Marketing Institute, a leading resource for content marketers, 88% of B2B marketers use content marketers and 51% expect to increase their content marketing budgets in the next year.

Content marketing has become all the rage in recent years, and companies are not only allocating more of their budgets to this form of marketing, but also investing in in-depth content. Test? Tea Inc. article 7 Ways 2016 will force you to change your content marketing strategyexplains why, stating:

“…quality standards are becoming more stringent and important than ever. If you want to survive in 2016 and beyond, your content will need to be…better researched, better written, and more valuable to your audience.”

What this means is that companies are investing in qualified writers that they can’t afford to hire cheaply.

third Hone your skills

One of the things customers look for is results: for example, how many clicks a post got, how many shares it got on social media, how many new subscribers your newsletter got.

What this means for writers is not just honing their writing skills, for example learning how to write clickable headlines; but also increasingly effective in interaction on social networks. Why social networks? Because it generates a lot of web traffic. Therefore, you need to know what, how and why people are interacting through the various mediums in order to create the content they consume.

conclusion

There has never been a better time to become a freelance writer. Keep these points in mind if you decide to take the plunge.