Get out of Asia and conquer the world

Are you looking for a quality car but with little money? You may want to consider buying a Kia.

The South Korean automaker is now one of the best-selling car brands on the market today. Why? It is because Kia vehicles are priced lower than their competitors. Plus, Kia offers a 10-year / 10,000-mile warranty program, so even after a long time, Kia will take care of your precious car.

You can be sure of your mark of quality, as a million Kias in the US cab attest. These cars with sophisticated Kia parts are priced affordably than the competition, attracting many buyers to experience Kia first-hand. Owning a Kia is practical, Kias are reasonably better at giving you your hard earned money’s worth.

Kia began as a manufacturer of steel tubes and bicycles in 1944. After being known as Kyungsung Precision Industry for eight years, Kia changed the name of their company to what it is known today (which was also the name of the first bicycle they produced : Kia). Kia expanded and began producing cars, trucks, and motorcycles. Kia’s first motorcycle rolled out of its factories in 1961 and in 1962, the K360 came out, the first locally made pickup in Korea.

The cars came out much later in 1974, with the Kia Brisa, which came after the production of its gasoline engine a year earlier. In 1986, Kia and Ford established a partnership that made several spin-offs from Mazda for domestic and international sales. Models include the Pride (after the Mazda 121) and the Avella (sold in North America and Australasia as the Ford Festiva and Aspire).

The name Kia, according to the company, is derived from Hanja ki, which means “to arise or leave,” with the a representing Asia. The company roughly translates to leaving Asia. Which in fact Kia did.

In 1992, Kia Motors America was established and incorporated in the United States. In 1993, Kia began exporting and selling vehicles to the States, with the Spehia being the first car to be sold. It was followed by the Sportage a few years later.

Kia’s business plan of starting in one region and then expanding to another region after being successful proved to be a great success and was seen as a model to enter the difficult American market. In less than ten years, Kia had become a major player in the automotive industry due to its strong sales figures.

But when the Asian financial crisis hit it in 1997, Kia started losing money. It came out of financial trouble due to its acquisition by its biggest rival, the Hyundai Motor Company. Kia became a subsidiary of the Hyundai Automotive Group.

After its acquisition by Hyundai, Kia continued its operations around the world. Today, more and more Kias are rolling out of dealerships across the country, due to their low prices and excellent warranty program. Kia has gained a huge following with its car models: Kia Sedona, Sorento, Sportage, Amanti, Optima, Spectra, Spectra 5, Rio and Rio Cinco.

After a decade since leaving Asia, Kia has earned a cult following among budget-conscious consumers. As it progresses, we can be confident that Kia will continue to deliver affordable yet quality vehicles.