How Business Cards Can Help In Advertising / Marketing

The modern business environment is increasingly challenging. Companies are now forced to be more innovative to stay afloat in a highly competitive landscape. With a globalized market, competition is tougher and this occurs in a context of increasing cost of operations. As an entrepreneur, you need to think outside the box when creating your advertising strategy.

What techniques do you use to be more effective? While digital marketing tools are all the rage, recent studies have shown that business cards remain a versatile advertising strategy even in the contemporary world of commerce. This is a tool that helps you easily connect with new prospects. If you’ve been wondering if this tool still holds any significance in your advertising strategy, read on.

Advantages of using a business card

Some of the reasons to invest in this old-school advertising technique include:

1. It is a personal method of exchanging contacts and is therefore more effective than digital techniques. Through eye contact and real commitment, you have a better chance of creating a new relationship.

2. This is an effective direct marketing tool – Compared to other methods such as email and paid ads, a well-designed business card is part of your direct marketing strategy. An in-person meeting and information exchange leads to success.

3. Continuous Marketing – Even after parting ways with a potential prospect, your information will be easy to share and you will continue to promote your brand. It can be changed or stored for future reference.

4. First impressions: If you want to make a good impression with your potential customers, talk to an established printing products company in your city.

Make the most of a business card

There is much you can accomplish by sharing your business information in a printed format. So, to get the most out of this promotional tool, consider the following:

• Add a logo and tagline for greater effectiveness and easier identification.

• Name and job title for greater credibility.

• Make sure there is direct contact information to facilitate communication.

• Add your website and send them to a relevant page.

• Add social media profiles for a faster connection.

• Avoid cluttering up a lot of information and instead use blank spaces so that important information is easily read.

• Take advantage of creativity to make your presentation stand out and grab attention instantly.

Of course, you must have received many business cards, many of which ended up in the trash can. To avoid the same fate for your printed promotional materials, be sure to give it a purpose. You can also use a QR code to track its effectiveness. By supporting a worthy cause in your community and displaying it on a printed product, you will easily capture the attention of potential prospects.

When handing it in, make sure the occasion is memorable. The recipient will remember it later and take it out to read more. Go ahead and contact a reputable printer in your city to start taking advantage of this important advertising technique.