How to do off-page SEO

Off-Page SEO Benefits for Website Owners

• Rise in Rankings

If off-page SEO is done correctly, it helps to drive more traffic to the website and thus affects our ranking on the search engine results page.

• Increase page rank

Page rank refers to the recognition of your website in the eyes of Google. External SEO helps Google to easily recognize you and rank you from 0 to 10 on the page if your page has good content.

• Generating more exposure

Off-page SEO helps increase your website’s exposure and gives a higher page ranking.

How to get other sites to link to you

There can be numerous strategies:

• Content creation and promotion.

Create unique, high-quality content. Make sure it is easy to use and always use simple language as it attracts more people to your website. Using technical jargon words confuses the person and the user gets bored reading that.

If your content contains the above characteristics, more people will share your website with other people and it will grow naturally.

• Reviews and Mentions

Get your products, services, or sites in front of influencers in your industries, such as people or media outlets with large social media followings. It will surely help in getting traffic to your website.

• Links from friends and partners

Ask your friends or people you know to link to your site. Remember that relevance matters: try to ask only those friends who blog in the same niche as you.

Linkage can be of different types such as:

Different types of links

• natural links

These links are provided editorially without any action on the part of the page owner. For example, a food blogger adding a link to a post pointing to their favorite produce farms is a natural link.

• Manually created links

Manually created links are created through deliberate link building activities. The manual link building process is like asking influencers to create a link for you or to post your comment or article outside of their website.

• self-created links

Links that are created through practices such as adding a backlink to an online directory, forum, blog comment signature, or anchor-optimized press release.

All of these types of links help generate traffic to your website.

Webmasters are always trying to link their websites for higher rankings through different types. So, let’s discuss the list of top off-page SEO tools and off-page SEO strategies 2018.

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