The Growing Need for On-Demand Beauty Apps: Rise and Benefits

It is obvious that the dramatic increase in the number of smartphones, connected consumers, location-based services, and secure payment gateways have led to a skyrocketing uberification of services. It has transfigured the way we interact with the beauty brand.

If you ever wanted a personal stylist to come to your home to beautify you with relaxing spa, makeup, hair salon and other hair salon services, then you don’t have to wait any longer! On-demand beauty and fitness services are scoring high with a huge expansion of beauty companies.

The heat wave of embracing the uberification model has spread across borders to have a revolutionary impact in this digitally growing world. What are the main benefits that make this on-demand application a favorite in the most contested markets? Let’s channel it down.

rental extension – Now beauty businesses can effortlessly expand their geographic reach by getting listed on on-demand beauty apps that run locally in their city and increase their brand awareness, customer engagement, and ROI. Also, apart from this, beauty companies are not limited to selling their services on this online web. If they own a well-decorated beauty salon with a lot of product offerings stacked on their shelves, then they use the app as a tool to ‘visit the store’, inform their customers about their additional services, embed a link to ‘Get in touch’, including email address and phone number can also play a separate role.

push notifications – Pushing your customers to open your app from time to time can obviously maximize your chances of customer retention. Push notifications are one such way to keep your customers in line with your brand and these on-demand beauty apps work wonders to get their attention. The appearance of promotional codes, offers and discounts attracts the customers and asks them to open the application to find out more about it.

ease of convenience – Affordability and convenience are two unavoidable key points, which will always lead you to hire any beauty service that offers five-star hair, nail and beauty services at cost-effective prices in your home.

Greater efficiency and business growth – These Apps offer you good help in customer support and business management along with expansion to different markets and geographies.

In the last year or so, a handful of startups have entered the on-demand market, each with their own unique twist. Uber On-demand Beauty sends stylists and makeup artists on scooters or cars to provide hairstyling, haircuts, and even expensive hair spa treatments, makeup services, and other wellness treatments for clients in their homes or offices. Like physical salons, the success of these services lies in the quality of the professionals. To that end, each site must promote its own hiring standards, which can include any combination of reference checks, hair and makeup tests, and in-house training.

The obvious target audience for these sites are brides (think: showers, dates, bachelorette parties, rehearsal dinner), professional women, and those with full social agendas. The services are also popular with stay-at-home moms.