Types of corporate branding and what to consider to grow your business

For companies looking to grow in a tough and competitive environment, it is imperative that you take your corporate brand seriously, making sure it is unique and stands out, engaging your target audience and capturing their attention.

One of the most important corporate branding solutions that you should pay close attention to is your company logo. Your logo should speak a thousand words, it should be the only thing easily identifiable about your business. Customers should see your logo and immediately remember the company name.

Always have your logo professionally designed as it will be on all your stationery and online marketing, it is something that will stay with your company well into the future. Over time, this will help customers identify your business, so make sure your logo relates to the type of business you do.

The second most important corporate brand that you should pay close attention to is your company name. Your name should also be easily identifiable and memorable. Customers should see or hear your name and immediately associate it with the products or services you offer.

Your catchphrase is just as important. Many clients have a tagline that they use to help customers identify their brand, this is seen in major corporations around the world and is something that should be included in all marketing materials, engaging your audience and helping them remember who are you and what do you do.

Corporate branding is not just about logo, name and tagline. There are several ways that you need to use this to your advantage, taking your business to the next level. With the introduction of the internet, businesses are competing on a global scale making them exceptionally competitive and you need to find ways to stand out from the crowd, ensuring your brand is seen, recognized and used by your audience.

Your website must be professionally designed. While most hosting companies offer free website design, they are not professionals and you want a site that is fast to load and easy to navigate. It should be designed by a team of professionals with a simple layout, which helps customers to identify products, services and learn more about the progress of your company. You need to advertise your site, increase brand visibility and reach your audience with ease.

Another important element for the corporate brand is its stationery that you rely on daily. This includes business cards, letterheads, compliment slips, and envelopes, to name a few. Although the vast majority of business is done online these days, having these elements can help you reach your offline audience.

Once again, your stationery will carry your logo, name and tagline, ensuring that your corporate brand stays with you throughout your business life. Handing a potential customer a business card with your logo on it will help them recognize you when they see it in promotional materials or online.

Print advertising is another opportunity to increase brand visibility and make sure your corporate brand works for you. Any advertising you do must incorporate your logo, company name, contact information and tagline. The more you push your brand, the more people will recognize it and turn to you when they need a product or service that you provide.