Who invented the snickers chocolate bar?

The Snickers bar was created by the Mars family corporation in the 1930s and the name itself comes from one of their favorite horses. The Snickers chocolate bar is made up of peanuts, nougat, caramel, and milk chocolate. The original 2.07 oz (58.7 g) Snickers bar has 280 calories and 130 calories from fat. The double pack, king size version has 220 calories per bar (47 g) with 100 calories from fat per serving.

Mars Inc. is the world’s largest confectionery company and was founded in the early 20th century by Frank C. Mars and his wife Ethyl Mars. They originally sold the Snickers bar in England and Ireland, but called it the “Marathon” bar. In 1990, Mars changed its name to Snickers and this name change moved the candy bar from ninth to third in popularity.

The family also invented the Mars bar in 1936 with a European version that was slightly sweeter and lacked the almonds. Until recently, the Mars bar was the most popular candy bar of the 20th century. In 2000, the Mars bar was renamed Snickers Almond and within 2 years, sales plummeted and Snickers became the most popular bar in the world and the best-selling chocolate bar in history.

In 2004, the king-size version of the Snickers bar began to be phased out in England, and was replaced by a double bar pack. This twin pack was designed to comply with the Food and Beverage Federation and its 2004 manifesto urging the food industry to reduce sugar, salt and fat, provide clear food labels and be more health conscious. The twin pack is the same weight as the king version, but is designed to be shared or stored.

This is a stark contrast to the deep-fried chocolate bars that became popular in the early 2000s. These deep-fried bars from Snickers and Mars typically weighed in at over 850 calories per bar!

Mars Inc. products: Milky Way, Dove Chocolates, Twix, M&M’s, 3 Musketeers, Skittles, Bounty, Kudos, Starburst, Marathon/Snickers, Mars Bar, Fling, Mars Delight, M-Azing, Minstrels, Combos, Revels, Spillers , Medallions, Galaxy, Flyte, Promite, Maltesers, Schmackos, Snickers Marathon Energy Bar, Pill Pockets, Seeds of Change, Winergy, Mars Planets, Tracker, Techni-Cal, Whiskas, Pedigree, Nutro, Cesar, Royal Canin, Sheba, Medi – Cal, Topic, Bounty Buckey Nutritional Celebrations, Greenies, Wisdom Panel MX Mixed Breed DNA Test, and Mars Fish Care.