Are you missing out on highly targeted subscribers?

If you’re not using ezines to build your subscriber list, you’re missing out on very targeted subscribers.

Ezine readers are perfect for building your list as they are already familiar with join lists, they are already on a list: the publisher’s list.

They would have gotten used to receiving ezines in their inbox and would also have become a very receptive market as they open and read the emails.

Ezine readers also respond to ezine advertising, as we know ezine advertisers advertise regularly.

If ezine advertising didn’t work, advertisers wouldn’t continue to advertise. However, we know that many companies regularly advertise in ezines. Ezine advertising works.

As a natural process, we know that people who usually get on one list are likely to get on more lists. If a subscriber to an ezine sees something that interests her, there’s a good chance she’ll join your list.

So, as a marketer, you need to identify specific demographics of your customer’s avatar/reader and offer something that matches their interests and drive them to join your list through your lead capture page.

Ezine readers are email-centric consumers as they buy things from ezines. If you offer them something they are looking for, they will buy it.

Take a moment to think about how many lists you have right now.

If you’re like me, it’s probably a lot.

Consider this for a moment, have you ever bought something from an email you received?

I bet the answer is yes.

Well, the good news so have ezine readers.

Ezine readers are used to getting quality, applicable and relevant information delivered to their inboxes on a regular basis.

Two Key Principles for Successful Ezine List Building

Principle 1

You must know the avatar of your ideal client.

You will need to talk about your known needs. The needs you already know they have. Namely. All busy moms want more time and they also want to raise healthy and happy children.

Principle 2

You always need to use a lead capture page.

Always send your ezine ad visitors to a lead capture page, so allow them the opportunity to become subscribers. You can then create a report by regular communication and can be of use to them as you get to know them better and especially their needs.

Tips for Capturing Leads

1. Always send visitors to a lead capture page by offering them a high-quality gift.
2. You can use a questionnaire or a survey.
3. Offer a gift that offers high value
4. Use curiosity to sell the opt-in.

Principle 3

A crucial component to getting high response rates to your ezine ads: Sell the click, not the product. Don’t be tempted to sell your product in the ad. You want to focus on the only job of the ad, and that is getting the click. So therefore you sell the click.

The job of the landing page is to sell the opt-in and get the conversion.

So once you’ve received the click, it’s the landing page’s strength to meet the avatar’s needs that gets the subscription.

Ezines support list building, so you can send the reader directly to your lead capture pages. Slightly different from other platforms and social networks that restrict sending visitors directly to lead capture pages.

Also remember that readers of ezines want information, since the reason they initially subscribed to the ezine was to receive information. Therefore, a product positioned on the information to which the reader of the electronic publication is subscribed will also achieve great success.

Another brilliant aspect of the ezine market is that ezines are topic specific, so you’ll be able to precisely target specific niches.

Therefore, you can precisely match the existing needs of readers by placing your ad on specific topics of interest to them and placing the ad to sell the click and send the reader directly to the lead capture page.

When you really get to know your customer’s avatar and match their known needs to your product, you’ll find that building your list is easy.

Just remember that you are not trying to convince the reader of something they are not interested in or trying to create a new interest in the reader. You are only matching your products to readers who already know the interests.

Ready to tap into a very specific market that is grouped into specific topics and then start building your list with ezine marketing?