The 5 Best (and Worst) REALTOR Slogans

Let’s get straight to the point, shall we?

Best REALTOR Slogans

#5. “My job is your future”– Good. So you understand how important buying a house is to me.

#4. “Provider of Fine Homes for Fine People” – Nothing bad; a bit boring, but has a good command of the language and demonstrates a strong commitment to a target market.

#3. “Sold in 100 days, or I buy it”– Does this belong in the top 5? Yes, because he stands out, he commits and I know that I will have a guaranteed sale within 4 months.

#2. “I never forget that you have a choice”– That’s what I like to hear: you will always have the right motivations while we work together.

#1. “Anyone can sell their house. I can sell it for more.” – Strong, assertive and direct to the point. Let me test you.

Worst REALTOR Slogans

#5. “A real estate agent you can trust”– Sounds like something your probation officer told you to say.

#4. “No fancy jokes, just great service”– Is this an oxymoron? (Definitely an idiot)

#3. “It’s the Energy!”– And what does that mean? I think your doctor prescribes too many stimulants… Out of curiosity, what’s your name (my friend wants to know…)?

#2. “Everything I touch becomes sold!” – Ha ha! It’s funny, I’ll grant you. But now that the joke is over, can you introduce me to a real REALTOR?

#1. “Spouses Selling Houses” – Do you include domestic disputes with exhibits?

Conclusion

This was a difficult article to write because there are at least 20 terrible slogans for every one good one. Some general rules:

  • Use common sense: no one wants to hear you state the obvious, and no one is interested in complacency. There isn’t much room for humor either (there are exceptions, of course), so keep it professional.
  • If you say something bold in your tagline, make sure you’re willing to eat, sleep, and breathe.
  • If you can’t come up with anything good, don’t worry: customers won’t notice that you don’t have a catchy phrase, but you could lose customers if you have a bad one.

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